ethical challenges in accounting: an indian case

accountant working in the private or public sector companies must remain impartial and loyal to ethical guidelines when reviewing a company or individuals financial records for reporting purposes. people are expecting a lot from the professional community and the quality of the complex services provided by the accounting profession have confidence. of the information provided by accountants should significantly efficient, reliable, genuine and disinterested, then not only should be qualified accountants and professional competence are but also enjoys a high degree of honesty and integrity, professionalism and professional reputation is their most important assets. the moral accounting for professional accountants and those who rely on accounting services is very important. businesses rely heavily on accounting ethics, whether they're aware of it or not. unless investors, creditors and managers can be reasonably confident that the financial record keeping practices of their accounting professionals are honest, straightforward and consistent with industry standards, it is unlikely they can trust their records' accuracy. from enron, and satyam, it appears that corporate accounting fraud is a major problem that is increasing both in its frequency and severity. research evidence has shown that growing number of frauds have undermined the integrity of financial reports, contributed to substantial economic losses, and eroded investors’ confidence regarding the usefulness and reliability of financial statements.